Blac Label Debuts
The future for Blac Label Premium is to focus on the customer in a post-recession era. This customer has learned to value their possessions and they look to purchase items that are well made, and items that show their resilience and strength. This customer has become more familiar with the quality and aesthetics of premium brands and in some cases luxury brands, which were drastically discounted during the height of the recession. This has spawned a new appetite in the category the British refer to as High Street, for brands that consist of superior goods with outstanding craftsmanship honoring traditional style queues while leading the confident man into the future.
Blac Label Premium will address the void in the market for goods that dictate the direction of fashion while appealing to consumers with unyielding attention to detail, creating a progression in style while providing the quality the customer has grown to expect at a competitive price.
RVC Partners with Rich Yung
Rich Yung society combines rich life society with a street inspired twist that crosses boarders and caters to all clothing enthusiast. Co-founded by recording artist Fabolous, who took a dive into the world of fashion with the launch of Rich Yung clothing company last year and created a buzz and clothing that lived up to everyone’s expectations, and until recently only distributed to exclusive stores and the top boutiques in the world and limited to a small number of pieces that sell out in matter of days.
RVC Acquires Rocawear Juniors License
Founded in 1999 off the meteoric success of Jay-Z and Rocafella Records, Rocawear has reigned for more than a decade. Rocawear remains the preeminent American brand with worldwide appeal. Boasting healthy business at retail, cutting edge product, thought provoking marketing, and a cultural icon at the helm, Rocawear has emerged into a global lifestyle movement consumed by people from all walks of life. As a result, Rocawear has opened offices, wholesale and vertical retail in the UK, Japan, China, Latin America, the Middle East, Canada and Europe.
